About SOFT Agriculture Pty Ltd

SOFT Agriculture Pty Ltd (Sustainable Organic Farming Techniques) was established in 2014 as a Marketing and Processing company for parent company Mara Seeds Pty Ltd. 

With an all organic product range, Managing Director Stuart Larsson's vision is to offer farmers "carbon smart" innovations that deliver superior animal and soil health productivity.

SOFT Agriculture is located with Mara Seeds, 50 km west of Casino in northern New South Wales.

Looking forward at a sustainable future

Mara Seeds is a family owned business that was established in 1967. In the mid 1990's management identified the diminishing returns on artificial fertiliser and chemical systems and increased costs, both financially and health related. 

In 1996 Mara Seeds changed its approach to an organic farming system to allow for the development of niche specialised products and also to cater for the organic culinary soybean and beef markets in Australia.

Mara Seeds is involved in the production and processing of a range of organic products from oilseeds to grass seeds which are value added for specific markets. Mara Seeds was a pioneer soybean grower in northern NSW, being the second farming operation to ever grow soybean on the Far North Coast.

The inception of SOFT Agriculture

In 2014 Managing Director Stuart Larsson decided to evolve the Mara Seeds brand to reflect his vision of "carbon smart" farming.

SOFT Agriculture (Sustainable Organic Farming Techniques) was established, and using a unique blend of activated carbon developed a range of organic fertilisers, livestock feeds and additives that support high yield productivity gains while offering the best possible health benefits for plants and livestock.  

SOFT Agriculture continues to build and develop organic products for domestic and export markets with the view of promoting the Australian Organic Industry.